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A Nuneaton Sports Company That Makes Shoes For The British Army Has Cracked The Lucrative US Market
UK Gear exploded onto the British sportswear market in 2004 with the launch of the PT-03, the first commercial product ever to be designed and developed in association with the British Army.
The official US launch took place in New York, where David Hinde, founder and managing director of UK Gear, and two British Army officers met the American media.
Mr Hinde said: " The US is a notoriously challeging market to break into but our unique relationship with the British Army and reputation for quality has secured the company a strong foothold in this highly competetive market.
" Our American customers recognise the importance of purposed-designed specialist equipment and respect the fact that our first allegiance is to the true fitness enthusiast.
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As a prelude to the launch, senior non-comissioned officers from the Army Physical Training Corps toured the US, introducing staff at Dicks Sporting Goods to the PT-03.
They explained how UK Gear earned the right to produce the first and only training shoes bearing the British Army's famous crossed swords insignia.
American armed services have also embraced the arrival of UK Gear's training shoes, selling them to troops through their stores on camp.
http://www.ukgear.com
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About the Author
Nuneaton Weekly Tribune, the UK newspaper
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