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American Le Mans Series Joins XM Satellite Radio S Motorsports Coverage Lineup
Enjoying Healthy Water SportsIf water volleyball isn?t your thing, you might just enjoy a fun game of tag or Marco Polo in the pool. Whatever pool sport you choose, it?s ..... American Le Mans Series (ALMS) will join XM's motorsports coverage lineup,
beginning March 15.
XM is now a broadcast partner and the official satellite radio network
for the Series. This year marks the first time that every event on the ALMS
schedule will be broadcast on XM.
On March 15, motorsports fans can tune in to XM 166 to hear the first
American Le Mans Series race of the season, the 56th Annual Mobil 1 Twelve
Hours of Sebring presented by "Fresh from Florida," from Sebring
International Raceway in Sebring, Fla. The race will run from 10 a.m. until
noon, and then again from 9 p.m. until the finish. Additional races will be
heard on XM Sports Nation (XM 144) and XM 166 during the season. A channel
guide for the Series' coverage is available online at http://www.xmradio.com/alms
.
In addition to American Le Mans Series race coverage, XM and the series
will work cooperatively on a broad marketing program to reach auto
enthusiasts who are the Series' core fans. XM automotive partners Acura,
Chevrolet, Ferrari and Porsche are participants in American Le Mans Series
racing.
"XM is excited to bring racing fans full American LeMans Series season
coverage for the first time. XM is dedicated to providing racing fans and
auto enthusiasts with access to the fast-growing and exciting form of
racing that the Series delivers," said Kevin Straley, senior vice president
of news, sports, and talk programming, XM Satellite Radio."
"We are certainly pleased to welcome XM Satellite Radio as an American
Le Mans Series media partner. With our fans's active lifestyles, XM is a
great new opportunity for them to follow the Series live from event to
event. We are also looking forward to the marketing partnership that XM
brings to the Series with the many manufacturer relationships we already
have in common," said American Le Mans Series CEO and President, Scott
Atherton.
In addition to American Le Mans Series coverage, XM's motorsport
coverage includes the IndyCar Series season, the "Andretti-Green Racing
Hour," "Dale Jr.'s Unrestricted," "Michael Waltrip Out Loud," shows from
premiere motorsports broadcasters like Claire B. Lang's "Dialed In" and Joe
Castello's "Power Shift." XM Sports Nation also offers the popular
Performance Racing Network (PRN) show "Fast Talk" and "Alltel Pit
Reporters."
(Photo of #26 XM Satellite Radio Acura driven by Andretti Green Racing:
http://xmradio.mediaroom.com/index.php?s=image_gallery&cat=26# )
XM is the sports leader in satellite radio with more than 5,000 live
sporting events in 2008. XM delivers live coverage of IndyCar Series
Racing, Major League Baseball, NBA games on ESPN Radio, college sports from
the six power conferences, National Hockey League and PGA TOUR. XM also
delivers the most sports talk radio on the 24-hour channels XM Sports
Nation, MLB Home Plate, NHL Home Ice, ESPN Radio, ESPN Xtra and Fox Sports
Radio.
About XM
XM is America's number one satellite radio company with more than 9
million subscribers. Broadcasting live daily from studios in Washington,
DC, New York City, Chicago, Nashville, Toronto and Montreal, XM's 2008
lineup includes more than 170 digital channels of choice from coast to
coast: commercial-free music, premier sports, news, talk radio, comedy,
children's and entertainment programming; and the most advanced traffic and
weather information.
XM, the leader in satellite-delivered entertainment and data services
for the automobile market through partnerships with General Motors, Honda,
Hyundai, Nissan, Porsche, Subaru, Suzuki and Toyota is available in 140
different vehicle models for 2008. XM's industry-leading products are
available at consumer electronics retailers nationwide. XM programming is
also available through XM Radio Online, as downloads of original XM shows
via podcasts from XM's Web site or the Apple's iTunes Store, and as streams
of commercial-free XM music channels to AT&T and Alltel wireless customers
through XM Radio Mobile. For more information about XM hardware,
programming and partnerships, please visit http://www.xmradio.com/ .
The American Le Mans Series
The American Le Mans Series is the premium brand of motorsport in North
America, featuring high-tech, relevant sports cars from the most
prestigious automobile manufacturers in the world. Its unique four classes
of competition showcase exotic, open-top prototypes and sophisticated
production-based GT cars, all competing on the track at the same time. The
American Le Mans Series competes at the premier road racing tracks across
North America and at selected temporary street circuits in major urban
markets. With a 2007 television package that includes five network
broadcasts on CBS and NBC as seven telecasts on SPEED, plus live broadcasts
across Europe, the Series delivers a global marketing platform that is
unmatched in motorsports. The Series, founded in 1999 by Georgia
entrepreneur Don Panoz, represents a mirror image to the prestigious 24
Hours of Le Mans, the world's most famous and authentic automobile race.
The American Le Mans Series features elite marques such as Acura, Aston
Martin, Audi, Porsche, Corvette, Ferrari and Panoz, and premium brands such
as Michelin, Yokohama, Kumho, Lowe's, EPIC, Shell, DHL, Hyatt Hotels and
many others.
The American Le Mans Series is the only motorsports body in the world
that features multiple street-legal alternative energy sources -- clean
diesel, and E10 and E85 cellulosic ethanols. Through partnerships with
diesel fuel supplier Shell, VP Racing Fuels and EPIC (Ethanol Promotion and
Information Council), the American Le Mans Series has taken the leadership
role in motorsports for the furthering of alternative fuel technology and
use. It also illustrates deeper the Series' relevance to its list of
prestigious manufacturers and affluent consumer base.
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